Social media and mobile device technology have made it increasingly easier to reach a target audience but increasingly difficult to be heard among the noise. Brand managers and agencies continue to seek ways to break through the crowd and create relevant and engaging experiences, both online and offline. Offline, many brands are ditching the branded tents and predictable giveaways for pop-up shops, custom installations, and curated experiences that provide unique interactions with their consumers. This creates positive associations with their brand by allowing the fan to become part of the sports or entertainment event they are attending, rather than simply being present.
We increasingly see a need for pop-up retail, this allows commerce promotions to be right in the middle of live events while pushing the limits to be associated with life-changing events with an on the ground presence. Marketing strategies are becoming more and more holistic; they now involve nontraditional sponsorship opportunities, live event productions in an effort to attract the masses, and creative activation strategies to maximize value.
BPS planned and conducted several promotional events that include numerous college football tailgates and a four-day SXSW activation; these events were responsible for bringing brand awareness to thousands of people.
The Swatch Group INC – Tissot Divsion
BPS provided end-to-end service for the brand to activate on-site retail shops for the MotoGP in Texas and FIM Superbike Championship in California; which allowed Tissot to exceed expectations for on-site sales.
BPS worked with the brand and promoter to produce and manage the “Jäger Live Lounge” for a hard rock festival tour; this resulted in higher on-site sales and an unparalleled experience for the festival goers.